What I Can Do For You
Marketing Strategy, AI Tools, and Hands-On Execution – Scaled for Small Business
From strategic planning to hands-on implementation, I help you get your marketing working without the jargon or the overwhelm.
How I Can Help
Choose the level of support that makes sense for your business right now.
Whether you need strategic guidance, hands-on execution, or both—I work with you to build marketing that actually moves the needle.
Service Offerings
Fractional CMO (Chief Marketing Officer)
Marketing leadership without the full-time price tag. Strategic direction, budget planning, and someone to bounce ideas off—when you need it.
Marketing Strategy + Planning
Get clear on where you’re going and how to get there. Practical roadmap based on your actual budget and resources.
Digital Transformation + MarTech Setup
Get the right tools working for you. Website, CRM, email automation, analytics – properly set up and integrated.
SEO Services
Get found by people searching for what you offer. Practical SEO that drives organic traffic and qualified leads.
AI-Powered Marketing
Work smarter with practical AI tools. Automation that saves time and helps you compete without massive teams.
eCommerce Strategy + Management
Get online sales working properly. Platform setup, optimisation, and ongoing management.
Digital Marketing Campaign Management
Actually get your campaigns done. Strategy plus hands-on execution across search, social, email, and content.
Project Management
Get your marketing initiatives finished. Planning, coordination, and delivery – on time and on budget.
How we work together
Retainer Arrangements
- Ongoing support with predictable monthly investment.
Project-Based Work
- Fixed scope and fee for specific initiatives like website builds, strategy development, or platform implementations.
Consulting & Advisory
- Strategic guidance when you need it. Regular check-ins without full execution.
Hybrid Approach
- Mix of ongoing strategic support plus project work as needed. Most flexible option for growing businesses.
What you can expect
Clarity
- Clear understanding of what you’re paying for and why.
You Keep The Keys
- Access to your own data, hosting and analytics.
Straight Talk
- Plain English explanations, no jargon.
Real Results
- Honest advice about what’s worth your investment.
Getting It Done
- Implementation that actually gets finished.
Peace Of Mind
- Systems that keep working after I’m done.
Why origami?
I’ve always loved origami. I have genuine envy for people who do it really well – the patience, the precision, the ability to see a flat sheet of paper and know exactly where each fold needs to go.
There’s something meditative about origami. It requires complete focus. You have to think about where you’re folding and how you’re folding before you make the crease. Once you commit to the fold, precision matters. A millimetre off early on compounds into something noticeably wrong by the end.
But here’s what I really appreciate: even if you get a fold slightly wrong, you can often correct it. The final crane might not be perfect, but it will still fly. It will still be recognisable. It will still work.
That’s how I think about marketing for small businesses.
Origami is the Japanese art of paper folding, combining ori (to fold) and kami (paper), traditionally used in ceremonies and as symbols of good fortune. The paper crane, or tsuru, represents longevity and healing in Japanese culture. Creating one requires patience, precision, and a single sheet of paper transformed through deliberate, sequential folds.
You start with something ordinary. You make careful, strategic decisions about where to fold. You build sequentially – each fold depends on the one before it. You stay focused. And gradually, something flat becomes something that can soar.
Sound familiar?
That’s exactly how good marketing should work for small businesses:
- Start where you are (a single sheet, your current reality)
- Think before you act (consider where and how to fold)
- Build sequentially (each piece builds on what came before)
- Precision matters (but perfection isn’t required)
- Mistakes can be corrected (adjust and keep going)
- Transform methodically (patient, deliberate progress)
- Create something remarkable from simple materials
And there’s whimsy in it too. Origami figures have personality and charm. Marketing shouldn’t be all serious business – there’s room for creativity, playfulness, and bringing ideas to life.
So when you see the paper bird in my logo, know that it represents everything I believe about helping small businesses with their marketing: thoughtful planning, building blocks, patience, precision where it matters, and the transformation of something simple into something that flies.