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Fractional CMO Services

Marketing leadership without the full-time price tag

You know marketing matters for growth, but hiring a full-time Marketing Manager is just not feasible. A full marketing team? Forget about it. Meanwhile, marketing keeps getting pushed to the bottom of your list and opportunities slip by.

Get strategic marketing direction, budget planning, and expert guidance – when you need it, not on permanent payroll.

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How Fractional CMO Services Work

Think of it as having a marketing director on speed dial. I provide strategic marketing leadership directly to you – available when you need decisions made, plans developed, or problems solved – but you only pay for the time you actually use.

What you get

  • Strategic marketing planning and direction
  • Regular check-ins (weekly, fortnightly, or monthly – whatever works for you)
  • Marketing budget planning and management
  • Vendor management and co-ordination when you outsource
  • Someone to bounce ideas off who’s been there before
  • Direct access to senior marketing expertise when you need decisions made

Who this is for

This works best if:

  • You need marketing leadership but can’t justify a full-time hire
  • Marketing decisions are being made by default, not by design
  • You have initiatives but no one owning the overall strategy
  • You need someone to co-ordinate your marketing efforts
  • You want strategic thinking without permanent overhead
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Why work with me?

Real experience

30 years building teams, managing budgets, and growing businesses. I’ve made the mistakes so you don’t have to.

Practical focus

I work within your reality – your actual time, budget, and resources. No fantasy strategies that require teams you don’t have.

Hands-on when needed

I don’t just advise from the sidelines. If something needs doing and you need help, I roll up my sleeves.

Network access

When you need specialist skills, I bring in trusted professionals from my network. You get full-team capability without the overhead.

How we work together

Typically starts with:

  1. Discovery – Understanding your business, customers, and challenges
  2. Assessment – Reviewing what’s working and what’s not
  3. Strategy – Developing clear direction and priorities
  4. Ongoing – Regular check-ins and strategic guidance as needed

Engagement can be ongoing or project-based depending on your needs.