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eCommerce Strategy + Management

Get your online sales working properly

You’re either starting from scratch and overwhelmed by options, or your current online store isn’t performing and you’re not sure why. Products aren’t showing up in search. The checkout process is clunky. You can’t get the reports you need. Or you just don’t have time to manage it all.

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My approach

Platform setup, optimisation, and ongoing management so you can sell online effectively.

eCommerce Services

Platform Selection + Implementation

  • Platform evaluation (Shopify, WooCommerce, custom solutions)
  • Initial setup and configuration
  • Theme selection and customisation
  • Product catalogue setup

Optimisation

  • User experience improvements
  • Checkout process optimisation
  • Mobile experience refinement
  • Page speed optimisation
  • SEO for product pages

Technical Setup

  • Payment gateway integration
  • Shipping calculator setup
  • Tax configuration
  • Inventory management
  • Customer account functionality

Ongoing Management

  • Product catalogue maintenance
  • Performance monitoring
  • Regular optimisation
  • Technical troubleshooting
  • Platform updates and maintenance

What you get

  • eCommerce platform selection and setup Choosing the right platform for your products and business model. Implementation that’s done properly from the start.
  • Website structure and user experience improvements Making it easy for customers to find what they want and actually complete purchases.
  • Product photography and digital asset strategy Coordinating with specialists to get your products looking their best online.
  • Payment gateway and shipping setup Getting the technical bits working smoothly so customers can actually buy.
  • Conversion rate optimisation Testing and improving to turn more visitors into customers.
  • Ongoing management and growth strategy Keeping your store running well and growing over time.

Who this is for

This works best if:

  • You’re selling products and need to get online
  • Your current online store isn’t performing
  • You don’t have time to manage eCommerce yourself
  • You need someone who understands both marketing and technical requirements
  • You want to grow online sales systematically
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How this works

For New Stores:

  1. Discovery – Products, customers, business model
  2. Platform Selection – Right fit for your needs
  3. Setup + Configuration – Building your store properly
  4. Content + Products – Getting everything loaded
  5. Testing + Launch – Making sure it all works
  6. Training – So you can manage day-to-day
  7. Ongoing Support – As needed

For Existing Stores:

  1. Audit – What’s working, what’s not
  2. Recommendations – Prioritised improvements
  3. Implementation – Making changes
  4. Testing – Ensuring improvements work
  5. Optimisation – Ongoing refinement

What makes me different?

End-to-end expertise

From platform selection through to conversion optimisation and growth – I understand the full picture.

Marketing + technical

Most eCommerce help is either pure technical or pure marketing. You need both working together.

Built to scale

Start with what you need now, build in capability to grow without having to rebuild everything.

You own it

Your store, your data, your customers. No lock-ins.