AI-Powered Marketing
Work smarter, not harder with practical AI tools
You’ve heard about AI for marketing but don’t know where to start. Every tool claims to be “powered by AI” but you’re not sure what’s real and what’s just marketing speak.
You don’t have time to research and test everything yourself. And you definitely don’t want to sound like a robot.
My approach to AI
AI and automation that actually helps your business – not just hype, not just theory, but tools and workflows that save time and get results.
Real world applications
Content Creation
- Repurposing long-form content into multiple formats
- Social media post generation and scheduling
- Email subject line testing and optimisation
- SEO content research and planning
Data + Insights
- Customer data analysis and segmentation
- Predictive analytics for campaign planning
- Automated reporting and dashboard creation
- Sentiment analysis from customer feedback
Automation
- Chatbots for initial customer inquiries
- Email personalisation at scale
- Dynamic content recommendations
- Automated follow-up sequences
Efficiency
- Meeting transcription and summary
- Research and competitive analysis
- Image creation and editing
- Video editing and subtitling
What you get
AI tools audit and recommendations: What’s available, what’s worth your money, what fits your business.
Custom AI workflow setup: Automation for repetitive tasks that consume your time – content repurposing, social media scheduling, email personalisation, reporting.
Content creation assistance: Using AI as a tool that helps you work faster, not a replacement for your voice and expertise.
Marketing automation using AI platforms: Smart tools that learn from your data and help you make better decisions.
Training on effective AI use: So you can use these tools confidently and get ongoing value.
Ongoing optimisation: Finding new ways AI can help as tools improve and your business evolves.
Who this is for
This works best if:
- You’re curious about AI but don’t know where to start
- You’re spending too much time on repetitive marketing and/or administration tasks
- You want to compete with bigger companies without hiring more people
- You want practical help, not theoretical possibilities
- You’re open to new tools but want guidance on what’s actually useful
What makes me different?
Tested, not trendy
I test tools before recommending them. You get what works, not just what’s trending.
Practical focus
Real workflows that save real time. Not “AI for AI’s sake.”
Your voice, your brand
AI as a tool that amplifies your expertise – not a replacement for human judgment and creativity.
Ongoing value
As AI tools improve rapidly, I keep testing and updating recommendations so you benefit from new capabilities.
How this works
Discovery
- Understanding your current workflows
- Identifying time-consuming repetitive tasks
- Defining what good outcomes look like
Recommendations
- Specific tools for specific needs
- Cost-benefit analysis
- Implementation roadmap
Setup + Integration
- Tool configuration
- Workflow design
- Testing and refinement
- Integration with existing systems
Training + Optimisation
- Hands-on training
- Best practice guidance
- Ongoing optimisation as tools improve