I recently asked 49 small business owners about their relationship with marketing. The responses weren’t just negative – they were visceral.”EVERYTHING takes annoyingly too much time. Creating and…
Why Small Businesses Hate Marketing
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Melanie King
Melanie King is a marketing strategist and fractional CMO who helps small business owners get their marketing working without the overwhelm. With 30 years of experience, she brings strategic thinking, practical AI tools, and hands-on execution to businesses that can't justify a full-time marketing team. Master's in Marketing, Diploma of Digital Marketing, Graduate Certificate of Marketing and specialised training from Harvard Business School.
Posts by Melanie
The Role of MarTech in Modern Marketing Strategies
Marketing can feel like a guessing game, especially when you're running a business and juggling a dozen other tasks. You put money into campaigns, but are they working? You create content, but is anyone seeing it? This uncertainty is where Marketing Technology, or...
Breaking Down Barriers: Overcoming Time and Budget Constraints in Marketing
You’re a small business owner. The two things you never seem to have enough of are time and money. Marketing often feels like a luxury you can’t afford, a resource-hungry machine that demands both. You know you need it to grow, but the idea of pouring precious hours...