Melanie King is a marketing strategist and fractional CMO who helps small business owners get their marketing working without the overwhelm. With 30 years of experience, she brings strategic thinking, practical AI tools, and hands-on execution to businesses that can't justify a full-time marketing team. Master's in Marketing, Diploma of Digital Marketing, Graduate Certificate of Marketing and specialised training from Harvard Business School.
If you feel like you’re on a marketing hamster wheel, you’re not alone. You post, you email, you tweak your website, but the moment you stop pedalling, everything grinds to a halt. It’s exhausting, and it often feels like you’re not getting the results you deserve for...
You’re running a business. You’re already wearing ten hats - from head of sales to customer support to the person who changes the toner in the printer. Marketing is just one more thing on an impossible list. You know you need it to grow, but finding the hours in the...
There's a lot of buzz about ChatGPT right now, a tool that facilitates the algorithmic delivery of data within a conversational setting. I've been testing out the technology and wondering where this innovation will take us, as have my colleagues. Artificial...