I recently asked 49 small business owners about their relationship with marketing. The responses weren’t just negative – they were visceral.”EVERYTHING takes annoyingly too much time. Creating and…
Why Small Businesses Hate Marketing
Read More
Resources
The Role of MarTech in Modern Marketing Strategies
Marketing can feel like a guessing game, especially when you're running a business and juggling a dozen other tasks. You put money into campaigns, but are they working? You create content, but is anyone seeing it? This uncertainty is where Marketing Technology, or...
Breaking Down Barriers: Overcoming Time and Budget Constraints in Marketing
You’re a small business owner. The two things you never seem to have enough of are time and money. Marketing often feels like a luxury you can’t afford, a resource-hungry machine that demands both. You know you need it to grow, but the idea of pouring precious hours...
The Biggest Marketing Challenges for Small Businesses in 2026
If you feel like you’re on a marketing hamster wheel, you’re not alone. You post, you email, you tweak your website, but the moment you stop pedalling, everything grinds to a halt. It’s exhausting, and it often feels like you’re not getting the results you deserve for...
How Much Time Should Small Businesses Spend on Marketing?
You’re running a business. You’re already wearing ten hats - from head of sales to customer support to the person who changes the toner in the printer. Marketing is just one more thing on an impossible list. You know you need it to grow, but finding the hours in the...
IWD 2023: Can AI help to address gender bias in technology?
There's a lot of buzz about ChatGPT right now, a tool that facilitates the algorithmic delivery of data within a conversational setting. I've been testing out the technology and wondering where this innovation will take us, as have my colleagues. Artificial...