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Digital Marketing Campaign Management

Actually get your marketing campaigns done

You know what you want to do, but you don’t have time to execute. Or you’ve tried DIY marketing but you’re not getting results.

You need someone who’ll actually do the work, not just tell you what you should do.

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My approach

Strategy plus hands-on execution across search, social, email, and content so your campaigns actually happen and deliver results.

Campaign types

Lead Generation

Drive qualified enquiries for your business. Nurture leads through to conversion.

eCommerce Sales

Drive traffic and sales to your online store. Optimise for revenue and ROAS.

Brand Awareness

Build visibility and recognition in your market. Reach new audiences.

Product Launches

Generate buzz and drive initial sales for new products or services.

Seasonal Campaigns

Maximise seasonal opportunities with timely, targeted campaigns.

What you get

Campaign strategy and planning Clear goals, target audiences, messages, and channels, planned before we spend a dollar.

Hands-on campaign execution across relevant channels:

  • Paid search (Google Ads) – Search, display, shopping ads
  • Paid social media – Facebook, Instagram, LinkedIn ads
  • Email marketing – Campaign creation, automation, list management
  • SEO and content marketing – Content strategy, creation, optimisation

Performance tracking and optimisation Regular monitoring, testing, and improvement based on what’s working.

Regular reporting and recommendations Clear reports on what’s working, what’s not, and what to do next.

Who this is for

This works best if:

  • You know what you want to achieve but need help executing
  • You’ve tried DIY but not getting the results you need
  • You don’t have time to manage campaigns day-to-day
  • You want someone who understands strategy AND execution
  • You’re ready to invest in paid marketing with proper management
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What makes me different?

No random acts of marketing

I don’t just run ads – I plan campaigns that work together toward your goals.

Full-service execution

From strategy through to creation, launch, optimisation, and reporting.

Transparent reporting

You always know what you’re spending, what you’re getting, and how campaigns are performing.

Fit for purpose

I recommend what will work for your goals, not what’s easiest for me to manage.

How campaign management works

7

Strategy Phase

 

  • Define goals and success metrics
  • Identify target audiences
  • Develop messaging and creative direction
  • Select channels and tactics
  • Set budgets and timelines
7

Setup Phase

 

  • Account setup and configuration
  • Campaign structure and organisation
  • Ad creation and landing pages
  • Tracking and analytics implementation
  • Testing plan development
7

Execution Phase

 

  • Campaign launch
  • Daily monitoring and optimisation
  • Budget management
  • Performance tracking
  • Regular testing and refinement
7

Reporting Phase

  • Weekly/monthly performance reports
  • Insights and recommendations
  • Budget pacing updates
  • Optimisation priorities