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Marketing Strategy + Planning

Get clear on where you’re going and how to get there

You’re marketing “by feel” – doing bits and pieces but not sure if it’s the right stuff or if it’s working together. You know you need a plan, but most marketing strategies are either too vague to be useful or too complex to actually follow.

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How Marketing Strategy & Planning works

Practical marketing strategy based on your actual budget and resources – not some fantasy plan that sits in a drawer.

What you get

  • Marketing audit of what you’re doing now – what’s actually working, what’s wasting time and money.  Let’s find out.
  • Customer research and competitive analysis to understand who you’re serving and who you’re up against.
  • Clear marketing strategy aligned with your business goals, written in plain English.
  • Practical marketing roadmap with specific actions you can actually follow, prioritised by impact.
  • Prioritised actions based on your budget and resources that clearly maps out what to do first, second, third – based on what you can realistically handle.

Who this is for

This works best if:

  • You’re doing marketing but not sure if it’s the right stuff
  • You need a clear plan but don’t know where to start
  • You want strategy that’s actually actionable
  • You’re ready to be strategic instead of reactive
  • You want to invest your marketing budget wisely
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What makes me different?

No jargon

Strategy written in plain English that you can actually understand and use.

Grounded in reality

Based on your actual time, budget, and resources – not some idealised scenario.

Building blocks approach

Prioritised actions that build on each other. Start with foundations, add sophistication as you grow.

Implementation ready

Not just theory – practical guidance on how to actually do the work.

How this works

7

Discovery

  • Understanding your business, customers, and goals
  • Reviewing current marketing activities
  • Identifying what’s working and what’s not
7

Research + Analysis

  • Customer and audience research
  • Competitive analysis
  • Market positioning review
7

Strategy Development

  • Clear strategic direction
  • Target audience definition
  • Key messages and positioning
  • Channel recommendations
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Roadmap + Priorities

  • 6-12 month action plan
  • Prioritised by impact and feasibility
  • Budget allocation recommendations
  • Success metrics defined
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Presentation + Handover

  • Strategy walkthrough
  • Q&A and refinement
  • Implementation guidance